Strategic market management
Aaker, David A
Strategic market management - New York Wiley 2001 - xiv, 338 p. : ill. ; 22.6 cm.
Includes notes, appendix and index
9780471415725 (pbk)
Marketing Management
Market Analysis--Competitive Strategy--Brand Management--Customer Value--Market Segmentation--Business Strategy--Competitive Advantage--RSBM
658.8 / AAK
Strategic market management - New York Wiley 2001 - xiv, 338 p. : ill. ; 22.6 cm.
Includes notes, appendix and index
9780471415725 (pbk)
Marketing Management
Market Analysis--Competitive Strategy--Brand Management--Customer Value--Market Segmentation--Business Strategy--Competitive Advantage--RSBM
658.8 / AAK