Strategic market management (Record no. 62619)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00583nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471415725 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Wiley |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 338 p. |
| Illustrations | : ill. |
| Dimensions | ; 22.6 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes, appendix and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Management |
| -- | Market Analysis |
| Keywords | Competitive Strategy |
| -- | Brand Management |
| -- | Customer Value |
| -- | Market Segmentation |
| -- | Business Strategy |
| -- | Competitive Advantage |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8 AAK | 119926 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8 AAK | 122488 | 2 | Books |