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Market-driven thinking : achieving contextual intelligence

Woodside, Arch G

Market-driven thinking : achieving contextual intelligence - USA Elsevier butterworth-heinemann 2005 - xx, 303 p. : ill. ; 23.5 cm.

Includes references and index

ISBN: 9780750679015 (hb)

Subjects--Topical Terms:
Business Strategy
Marketing Management--Contextual Intelligence--Strategic Thinking--Market Analysis--Business Environment--Customer Insights--Competitive Intelligence--Decision Making--RSBM

Dewey Class. No.: 658.8342 / WOO

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