Market-driven thinking (Record no. 62620)

MARC details
000 -LEADER
fixed length control field 00636nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780750679015 (hb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Author Mark WOO
100 ## - MAIN ENTRY--PERSONAL NAME
Authorship Woodside, Arch G
245 ## - TITLE STATEMENT
Title Market-driven thinking
Sub Title : achieving contextual intelligence
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication USA
Name of publisher Elsevier butterworth-heinemann
Date of publication 2005
300 ## - PHYSICAL DESCRIPTION
Extent xx, 303 p.
Illustrations : ill.
Dimensions ; 23.5 cm.
500 ## - GENERAL NOTE
General note Includes references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Business Strategy
-- Marketing Management
Keywords Contextual Intelligence
-- Strategic Thinking
-- Market Analysis
-- Business Environment
-- Customer Insights
-- Competitive Intelligence
-- Decision Making
-- RSBM
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Source of acquisition Full call number Barcode Copy number Koha item type
        GULBERG III Lahore GULBERG III Lahore Gift 658.8342 WOO 119928 1 Books
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