Public relations : a values-driven approach
Guth, David W. Charles Marsh
Public relations : a values-driven approach - Boston Pearson Allyn and Bacon 2009 - xxvii, 580 p. : ill. ; 23.1 cm.
Includes glossary, index and text credits
9780205569458 (pbk)
Public Relations
Communication Studies--Strategic Communication--Values-Driven Communication--Ethics in Public Relations--Corporate Communication--Stakeholder Relations--Reputation Management--Corporate Social Responsibility (CSR)--RSBM
659.2 / GUT
Public relations : a values-driven approach - Boston Pearson Allyn and Bacon 2009 - xxvii, 580 p. : ill. ; 23.1 cm.
Includes glossary, index and text credits
9780205569458 (pbk)
Public Relations
Communication Studies--Strategic Communication--Values-Driven Communication--Ethics in Public Relations--Corporate Communication--Stakeholder Relations--Reputation Management--Corporate Social Responsibility (CSR)--RSBM
659.2 / GUT