Public relations (Record no. 62730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780205569458 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Author Mark | GUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Guth, David W. |
| -- | Charles Marsh |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations |
| Sub Title | : a values-driven approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Pearson Allyn and Bacon |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 580 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.1 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, index and text credits |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Public Relations |
| -- | Communication Studies |
| Keywords | Strategic Communication |
| -- | Values-Driven Communication |
| -- | Ethics in Public Relations |
| -- | Corporate Communication |
| -- | Stakeholder Relations |
| -- | Reputation Management |
| -- | Corporate Social Responsibility (CSR) |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 659.2 GUT | 119940 | 1 | Books |