CRM : the foundation of contemporary marketing strategy
Baran, Roger J. Robert J. Galka
CRM : the foundation of contemporary marketing strategy - United States of America Routledge 2013 - ix, 393 p. : ill., Col., ; 25 cm.
Includes notes and index.
9780415896573 (pbk)
Customer relations
Marketing--Customer relationship management--Customer loyalty--Customer satisfaction--Sales management--Database marketing--RSBM
658.812 / BAR
CRM : the foundation of contemporary marketing strategy - United States of America Routledge 2013 - ix, 393 p. : ill., Col., ; 25 cm.
Includes notes and index.
9780415896573 (pbk)
Customer relations
Marketing--Customer relationship management--Customer loyalty--Customer satisfaction--Sales management--Database marketing--RSBM
658.812 / BAR