CRM (Record no. 62769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415896573 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Baran, Roger J. |
| -- | Robert J. Galka |
| 245 ## - TITLE STATEMENT | |
| Title | CRM |
| Sub Title | : the foundation of contemporary marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United States of America |
| Name of publisher | Routledge |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 393 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relations |
| -- | Marketing |
| Keywords | Customer relationship management |
| -- | Customer loyalty |
| -- | Customer satisfaction |
| -- | Sales management |
| -- | Database marketing |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.812 BAR | 119972 | 1 | Books |