The marketing plan workbook
Westwood, John
The marketing plan workbook - United Kingdom Kogan Page 2005 - xiii, 360 p. : ill. ; 23.8 cm.
Includes appendix and index.
9780749441784 (pbk)
Marketing management
Management sciences
Business planning--Marketing Plan--Strategic Marketing--Marketing Objectives--Marketing Budget--Business Planning--RSBM
658.802 / WES
The marketing plan workbook - United Kingdom Kogan Page 2005 - xiii, 360 p. : ill. ; 23.8 cm.
Includes appendix and index.
9780749441784 (pbk)
Marketing management
Management sciences
Business planning--Marketing Plan--Strategic Marketing--Marketing Objectives--Marketing Budget--Business Planning--RSBM
658.802 / WES