The marketing plan workbook (Record no. 62799)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749441784 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | WES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Westwood, John |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing plan workbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom |
| Name of publisher | Kogan Page |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 360 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.8 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| -- | Management sciences |
| -- | Business planning |
| Keywords | Marketing Plan |
| -- | Strategic Marketing |
| -- | Marketing Objectives |
| -- | Marketing Budget |
| -- | Business Planning |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.802 WES | 119951 | 1 | Books |