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Marketing for hospitality and tourism

Kotler, Philip R John T. Bowen James Makens

Marketing for hospitality and tourism - USA Pearson 2014 - ii, 629 p. : ill. ; 27.5 cm.

Includes index

ISBN: 9781292020037 (pbk)

Subjects--Topical Terms:
Hospitality and Tourism Management
Customer relationship management (CRM)--Destination marketing--Tourism promotion--Market segmentation--RSBM

Dewey Class. No.: 647.940688 / KOT

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