Marketing for hospitality and tourism (Record no. 62855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292020037 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip R |
| -- | John T. Bowen |
| -- | James Makens |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Pearson |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii, 629 p. |
| Illustrations | : ill. |
| Dimensions | ; 27.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality and Tourism Management |
| -- | Customer relationship management (CRM) |
| Keywords | Destination marketing |
| -- | Tourism promotion |
| -- | Market segmentation |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 647.940688 KOT | 122478 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 647.940688 KOT | 122479 | 2 | Books |