Marketing for hospitality and tourism
Philip Kotler John T. Bowen James C. Makens Seyhmus Baloglu
Marketing for hospitality and tourism - Malaysia Pearson 2017 - 680 p. : ill. ; 27.5 cm.
Includes glossary and index
9781292156156 (pbk)
Hospitality Management
Tourism Management--Hotel management--Food and beverage management--Hotel marketing--Hospitality leadership--Service quality--Customer satisfaction--Hotel accounting--RICH
338.4791 / MAR
Marketing for hospitality and tourism - Malaysia Pearson 2017 - 680 p. : ill. ; 27.5 cm.
Includes glossary and index
9781292156156 (pbk)
Hospitality Management
Tourism Management--Hotel management--Food and beverage management--Hotel marketing--Hospitality leadership--Service quality--Customer satisfaction--Hotel accounting--RICH
338.4791 / MAR