Marketing for hospitality and tourism (Record no. 62870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292156156 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Author Mark | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Philip Kotler |
| -- | John T. Bowen |
| -- | James C. Makens |
| -- | Seyhmus Baloglu |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Malaysia |
| Name of publisher | Pearson |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680 p. |
| Illustrations | : ill. |
| Dimensions | ; 27.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality Management |
| -- | Tourism Management |
| Keywords | Hotel management |
| -- | Food and beverage management |
| -- | Hotel marketing |
| -- | Hospitality leadership |
| -- | Service quality |
| -- | Customer satisfaction |
| -- | Hotel accounting |
| -- | RICH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 338.4791 MAR | 122453 | 1 | Books |