Marketing for tourism and hospitality : a Canadian perspective
Hudson, Simon
Marketing for tourism and hospitality : a Canadian perspective - United States of America Nelson Education Ltd. 2009 - xxv, 488p. : ill. ; 25 cm.
Includes glossary and index.
9780176440473 (pbk)
Hospitality Management
Tourism Management--Destination marketing--Hospitality product--Personal selling--Public relations--Marketing plan--Advertising--RIHCA
338.4791 / HUD
Marketing for tourism and hospitality : a Canadian perspective - United States of America Nelson Education Ltd. 2009 - xxv, 488p. : ill. ; 25 cm.
Includes glossary and index.
9780176440473 (pbk)
Hospitality Management
Tourism Management--Destination marketing--Hospitality product--Personal selling--Public relations--Marketing plan--Advertising--RIHCA
338.4791 / HUD