Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F. Bernard J. Jaworski
Best face forward : why companies must improve their service interfaces with customers - Boston Harvard Business School Press 2005 - xxi, 262 p. ; 24.2 cm.
Includes notes, glossary and index
9780875848679 (hb)
Management sciences
Services marketing--Technological innovation--Marketing management--Ervice management--Customer experience--Service interfaces--Business strategy--Service operations--RSBM
658.812 / RAY
Best face forward : why companies must improve their service interfaces with customers - Boston Harvard Business School Press 2005 - xxi, 262 p. ; 24.2 cm.
Includes notes, glossary and index
9780875848679 (hb)
Management sciences
Services marketing--Technological innovation--Marketing management--Ervice management--Customer experience--Service interfaces--Business strategy--Service operations--RSBM
658.812 / RAY