Marketing metaphoria
Zaltman, Gerald Lindsay H. Zaltman
Marketing metaphoria - Boston Harvard Business School Publishing 2008 - xxi, 230 p. : ill. ; 24 cm.
Includes index.
9781422121153 (hb)
Management sciences
Digital Marketing--Consumer thinking--Managers benefits--Deep metaphors--Depth deficit--RSBM
658.834 / ZAL
Marketing metaphoria - Boston Harvard Business School Publishing 2008 - xxi, 230 p. : ill. ; 24 cm.
Includes index.
9781422121153 (hb)
Management sciences
Digital Marketing--Consumer thinking--Managers benefits--Deep metaphors--Depth deficit--RSBM
658.834 / ZAL