Marketing metaphoria (Record no. 63706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781422121153 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Author Mark | ZAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zaltman, Gerald |
| -- | Lindsay H. Zaltman |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metaphoria |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School Publishing |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 230 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Digital Marketing |
| Keywords | Consumer thinking |
| -- | Managers benefits |
| -- | Deep metaphors |
| -- | Depth deficit |
| -- | RSBM |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.834 ZAL | 123198 | 1 | Books |