Handbook of marketing research methodologies for hospitality and tourism
Nykiel, Ronald A
Handbook of marketing research methodologies for hospitality and tourism - New York Haworth Hospitality & Tourism Press 2007 - xi, 364 p. : ill. ; 27 cm.
Includes glossary, appendix, bibliographical references and index.
9780789034267 (pbk)
Hospitality management
Industry management--Tourism marketing--Marketing manuals--Marketing research--Market assesment--Marketing tools--RIHCA
910.688 / NYK
Handbook of marketing research methodologies for hospitality and tourism - New York Haworth Hospitality & Tourism Press 2007 - xi, 364 p. : ill. ; 27 cm.
Includes glossary, appendix, bibliographical references and index.
9780789034267 (pbk)
Hospitality management
Industry management--Tourism marketing--Marketing manuals--Marketing research--Market assesment--Marketing tools--RIHCA
910.688 / NYK