Handbook of marketing research methodologies for hospitality and tourism (Record no. 63974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780789034267 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910.688 |
| Author Mark | NYK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Nykiel, Ronald A |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of marketing research methodologies for hospitality and tourism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Haworth Hospitality & Tourism Press |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 364 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality management |
| -- | Industry management |
| Keywords | Tourism marketing |
| -- | Marketing manuals |
| -- | Marketing research |
| -- | Market assment |
| -- | Marketing tools |
| -- | RIHCA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 910.688 NYK | 123513 | 1 | Books |