Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers and students
Kaufman, Ira Chris Horton
Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers and students - New York Routledge 2015 - xiii, 353 p. : ill., Col., ; 18.8 cm.
Includes references, glossary and index.
9780415716758 (pbk)
Business management
Digital marketing--Internet marketing--Search marketing--Marketing analytics--Email marketing--Digital strategy --RSBM
658.872 / KAU
Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers and students - New York Routledge 2015 - xiii, 353 p. : ill., Col., ; 18.8 cm.
Includes references, glossary and index.
9780415716758 (pbk)
Business management
Digital marketing--Internet marketing--Search marketing--Marketing analytics--Email marketing--Digital strategy --RSBM
658.872 / KAU