Digital marketing : integrating strategy and tactics with values (Record no. 63997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415716758 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | KAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kaufman, Ira |
| -- | Chris Horton |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing : integrating strategy and tactics with values |
| Sub Title | : a guidebook for executives, managers and students |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 353 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 18.8 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business management |
| -- | Digital marketing |
| Keywords | Internet marketing |
| -- | Search marketing |
| -- | Marketing analytics |
| -- | Email marketing |
| -- | Digital strategy |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 KAU | 123449 | 1 | Books |