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Electronic media

Eastman, Susan Tyler Douglas A. Ferguson

Electronic media programming strategies and practices - New Delhi Wadssorth 2006 - 441 p. : ill. ; 24 cm.

Includes Index

ISBN: 8131506622 (pbk) 9788131506622

Subjects--Topical Terms:
Digital media
Mass media-Social aspects--Music radio programming--Audience research--Broadcast television--Online strategies--Premium subscription--Telephone program--Online video--RIMS

Dewey Class. No.: 302.234 / EAS

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