Electronic media (Record no. 7061)

MARC details
000 -LEADER
fixed length control field 00612nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8131506622 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131506622
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.234
Author Mark EAS
100 ## - MAIN ENTRY--PERSONAL NAME
Authorship Eastman, Susan Tyler
-- Douglas A. Ferguson
245 ## - TITLE STATEMENT
Title Electronic media
Sub Title programming strategies and practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Wadssorth
Date of publication 2006
300 ## - PHYSICAL DESCRIPTION
Extent 441 p.
Illustrations : ill.
Dimensions ; 24 cm.
500 ## - GENERAL NOTE
General note Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Digital media
-- Mass media-Social aspects
Keywords Music radio programming
-- Audience research
-- Broadcast television
-- Online strategies
-- Premium subscription
-- Telephone program
-- Online video
-- RIMS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Source of acquisition Full call number Barcode Copy number Koha item type
        Main Campus Main Campus Purchased 302.234 EAS 10838 1 Books
        Main Campus Main Campus purchased 302.234 EAS 10906 2 Books
Copyright © 2026 Riphah International University | System Administrator