Determining brand equity through personality and self-brand connection (Record no. 14961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a22001697a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Author Mark | IRT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Irtaza Ali Nemati |
| 245 ## - TITLE STATEMENT | |
| Title | Determining brand equity through personality and self-brand connection |
| Sub Title | mediating and moderating role of brand resonance and brand detachment respectively |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 67 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +cd |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Dr. Khurram Shehzad |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah International University, 2014 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product management |
| Keywords | Strategic planning |
| -- | Brand name product |
| -- | Brand |
| -- | Management |
| -- | Product |
| -- | FMS |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| NOT for LOAN | Main Campus | Main Campus | Riphah International University | 658.8343 IRT | 23404 | 1 | Thesis |