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Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively

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Material type: Text

TextPublication details: Islamabad (unpublished) 2014Description: xiii, 67 p. : ill. ; 29 cm. +cdSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2014

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Main Campus	658.8343 IRT (Browse shelf(Opens below))	1	NOT for LOAN		23404

Includes bibliographic references

Thesis supervisor: Dr. Khurram Shehzad

Thesis (MS)--Riphah International University, 2014

English

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