Determining brand equity through personality and self-brand connection (Record no. 14962)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00893nam a22001937a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Author Mark | IRT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Irtaza Ali Nemati (9815) |
| 245 ## - TITLE STATEMENT | |
| Title | Determining brand equity through personality and self-brand connection |
| Sub Title | mediating and moderating role of brand resonance and brand detachment respectively |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | Riphah International University (unpublished) |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 67 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +cd |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product management |
| Keywords | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
No items available.