Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively

By: Material type: TextTextPublication details: Islamabad Riphah International University (unpublished) 2014Description: xiii, 67 p. : ill. ; 29 cm. +cdSubject(s): DDC classification:
  • 658.8343 IRT
Online resources: Action note:
  • MBA thesis (Marketing) 2014 University archives In person I-14 campus, Islamabad
Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS)
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Includes bibliographic references

MBA (Marketing) thesis Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)

Role of brand resonance and brand detachment

MBA thesis (Marketing) 2014 University archives In person I-14 campus, Islamabad

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