Digital advertising (Record no. 17490)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137494337 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137494344 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Author Mark | AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mcstay, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Digital advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Palgrave Macmillan |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 221 p. |
| Illustrations | : ill. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliogarphical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising -- Digitization |
| Keywords | Digital advertising |
| -- | Digital media |
| -- | Media hacking |
| -- | Home advertising |
| -- | Reconciling art |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DAMAGED | Main Campus | Main Campus | Purchased: Progressive Books Agency | 3638.00 | 302.231 AND | 22358 | 1 | Books |