Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector (Record no. 19724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00862nam a22001817a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | IMT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Imtiaz Saleem (9701) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 87 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 500 ## - GENERAL NOTE | |
| General note | Thesis Supervisor: Mr. Mubasher Hassan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing tactics |
| -- | Brand image |
| -- | Customer loyalty |
| -- | Telecom sectors |
| -- | Strategic decision |
| -- | FMS |
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