Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector

By: Material type: TextTextPublication details: Islamabad (unpublished) 2017Description: vi, 87 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658 IMT
Dissertation note: Thesis (MS)-- Riphah international University, 2017
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Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences.

Includes bibliographical references

Thesis Supervisor: Mr. Mubasher Hassan

Thesis (MS)-- Riphah international University, 2017

English

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