Global marketing (Record no. 26636)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332530355 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dutta, Gautam |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 641 p. |
| Illustrations | : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Economic environment |
| -- | International market |
| -- | Cultural factors |
| -- | Product |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1236.33 | 658.84 DUT | 61211 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1344.15 | 658.84 DUT | 61789 | 2 | Books |