Customer obsession (Record no. 27174)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070140752 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070140758 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | AZE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Azevedo, Abaete de |
| -- | Ricardo Pomeranz |
| 245 ## - TITLE STATEMENT | |
| Title | Customer obsession |
| Sub Title | how to acquire, retain and grow customers in the new age of relationship marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw Hill Publishing |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 226 p. |
| Illustrations | : ill. |
| Dimensions | ; 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, endnote and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relations |
| -- | Management sciences |
| Keywords | Marketing communication |
| -- | Relationship marketing |
| -- | Financial analysis |
| -- | Consumers |
| -- | Marketing |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multi-Line Books | 1007.20 | 658.812 AZE | 59258 | 1 | Books |