Marketing research (Record no. 29051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332536371 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | BAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Bajpai, Naval |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | an Indian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Dorling Kindersley India Pvt. Ltd. |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 632 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Marketing research |
| Keywords | Observation techniques |
| -- | Marketing applications |
| -- | Questionnaire design |
| -- | Descriptive statistics |
| -- | Sales forecasting |
| -- | Central tendency |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Pak Book Corporation | 1174.41 | 658.83 BAJ | 59178 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1276.83 | 658.83 BAJ | 62493 | 1 | Books |