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Marketing research an Indian perspective

By:

Bajpai, Naval

Material type: Text

Text

TextPublication details: Noida Dorling Kindersley India Pvt. Ltd. 2015Description: xxiii, 632 p. : ill. ; 25 cmISBN:

9789332536371 (pbk)

Subject(s):

Management science Marketing research -- Observation techniques -- Marketing applications -- Questionnaire design -- Descriptive statistics -- Sales forecasting -- Central tendency -- RSBM -- FMS

DDC classification:

658.83 BAJ

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.83 BAJ (Browse shelf(Opens below))	2	Available		59178
Books	Malakand Campus	658.83 BAJ (Browse shelf(Opens below))	1	Available		62493

Includes appendix and index.

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