Strategic brand management (Record no. 32489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keller, Kevin Lane |
| -- | Parameswaran M.G. |
| -- | Issac Jacob |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and indexes.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products--Management |
| -- | Product management |
| Keywords | Brand name products |
| -- | Business management |
| -- | Business ethics |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book House | 658.827 KEL | 46477 | 1 | Books |