Strategic brand management building, measuring, and managing brand equity

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Material type: Text

TextPublication details: India Pearson 2013Description: xxiii, 695 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Faisalabad Campus	658.827 KEL (Browse shelf(Opens below))	1	Available		46477

Includes bibliographical references, glossary and indexes.

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