Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image (Record no. 32776)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Khadija Afzaal (27588) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image |
| Sub Title | a moderated mediation model |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 97 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Dr. Mubashir Hassan Zia |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and appendix |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah International University, 2019 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Brand image |
| -- | Customer experience |
| -- | Brand switching |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| NOT for LOAN | Al-Mizan Campus | Al-Mizan Campus | Riphah International University | 658.8 KHA | 54587 | 1 | Thesis |