Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image a moderated mediation model
Material type:
TextPublication details: Islamabad (unpublished) 2019Description: v, 97 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.8 KHA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
|
Al-Mizan Campus | 658.8 KHA (Browse shelf(Opens below)) | 1 | NOT for LOAN | 54587 |
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Thesis supervisor: Dr. Mubashir Hassan Zia
Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2019
English
There are no comments on this title.