Advertising, promotion & supplemental aspects of integrated marketing communications (Record no. 36211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030352711 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780030352713 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Author Mark | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion & supplemental aspects of integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | US |
| Name of publisher | Thomson |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 650 p. |
| Illustrations | : ill. |
| Dimensions | ; 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Promotion |
| Keywords | Advertising |
| -- | Sales promotion |
| -- | Direct marketing |
| -- | Communication in marketing |
| -- | Communication in marketing--Social aspects |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.82 SHI | 77017 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.82 SHI | 83807 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.82 SHI | 83806 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.82 SHI | 83808 | 4 | Books |