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Advertising, promotion & supplemental aspects of integrated marketing communications

By: Material type: TextTextPublication details: US Thomson 2003Description: xxi, 650 p. : ill. ; 28cmISBN:
  • 0030352711 (hb)
  • 9780030352713 (hb)
Subject(s): DDC classification:
  • 658.82 SHI
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Faisalabad Campus 658.82 SHI (Browse shelf(Opens below)) 2 Available 83807
Books Books Faisalabad Campus 658.82 SHI (Browse shelf(Opens below)) 3 Available 83806
Books Books Faisalabad Campus 658.82 SHI (Browse shelf(Opens below)) 4 Available 83808
Books Books Faisalabad Campus 658.82 SHI (Browse shelf(Opens below)) 1 Available 77017

Includes glossary and index.

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