Corporate communication (Record no. 4050)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072314028 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Author Mark | ARG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Argenti, Paul A. |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 236 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Communication in management |
| -- | Communication in organizations |
| Keywords | Communicating strategically |
| -- | Corporate advertising |
| -- | Media relations |
| -- | Government relations |
| -- | Crisis communications |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Gul Jee Books | 1695.00 | 658.45 ARG | 5538 | 1 | Books |