Marketing, sales and customer services (Record no. 4236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8174731482 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | WAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Watkins, Charley |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing, sales and customer services |
| Sub Title | understanding the theory and practice of selling through service |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | A.I.t.B.S Publishers |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 348 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing Philosophy |
| -- | Marketing mix |
| -- | Segmenting markets |
| -- | SWOT analysis |
| -- | Market research |
| -- | Presentation skills |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 325.00 | 658.83 WAT | 4727 | 1 | Books |