When marketing becomes a minefield (Record no. 4253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415cam a22001334a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1591395054 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Harvard Business School Press |
| 245 00 - TITLE STATEMENT | |
| Title | When marketing becomes a minefield |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School Press |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. |
| Dimensions | ; 21 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Global brand |
| -- | Quality improvement |
| -- | Problems, exercises, etc. |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Alvi Books Islamabad | 250.00 | 658.8 HAR | 3520 | 1 | Books |