Customer relationship management (Record no. 4256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176493600 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | ROB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Roberts-Phelps, Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management |
| Sub Title | how to turn a good business into a great one |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Viva Books Private Limited |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230 p. |
| Illustrations | : ill. |
| Dimensions | ; 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Relationship marketing |
| -- | Customer relations-Management |
| Keywords | Relationship management |
| -- | Marketing skills |
| -- | Interactive media marketing |
| -- | Positive communications |
| -- | Exit questionnaires |
| -- | Segmentation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 658.812 ROB | 3169 | 1 | Books |