Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image (Record no. 42756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a22001697a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | TAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Tabassum Saba (F19A14G07006) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Faisalabad, Pakistan |
| Name of publisher | (unpublished) |
| Date of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii. 56 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and appendix |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Saira yasmeen |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Submitted in partial fulfillment for the degree of Master of Science in Management Sciences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management Sciences |
| Keywords | Impact of social media |
| -- | Social media advertisement |
| -- | Social media sales |
| -- | Intention with mediating effect |
| -- | Brand image |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Riphah International University | 658 TAB | 82368 | 1 | Thesis |