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Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image

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Material type: Text

TextPublication details: Faisalabad, Pakistan (unpublished) 2021Description: vii. 56 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Submitted in partial fulfillment for the degree of Master of Science in Management Sciences

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Faisalabad Campus	658 TAB (Browse shelf(Opens below))	1	Not for loan		82368

Includes bibliographical references and appendix

Thesis supervisor: Saira yasmeen

Submitted in partial fulfillment for the degree of Master of Science in Management Sciences

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