Why consumers hate brands (Record no. 42758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22001817a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | UMA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Umar Ali, Hafiz (S19A14G07026) |
| 245 ## - TITLE STATEMENT | |
| Title | Why consumers hate brands |
| Sub Title | a stimulus, organism and response based perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Faisalabad, Pakistan |
| Name of publisher | (unpublished) |
| Date of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 52 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and questionnaire |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Shoukat Ali |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (FSSH)--Riphah International University, 2021 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Submitted in partial fulfillment for the degree of Master of Science in Management Sciences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management Sciences |
| Keywords | consumers hate brands |
| -- | Stimulus |
| -- | Organism |
| -- | Response based perspective |
| -- | Brands hate |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Riphah International University | 658 UMA | 82366 | 1 | Thesis |