Why consumers hate brands a stimulus, organism and response based perspective

By: Material type: TextTextPublication details: Faisalabad, Pakistan (unpublished) 2021Description: vii, 52 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658 UMA
Dissertation note: Submitted in partial fulfillment for the degree of Master of Science in Management Sciences
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Faisalabad Campus 658 UMA (Browse shelf(Opens below)) 1 Not for loan 82366

Includes bibliographical references and questionnaire

Thesis supervisor: Shoukat Ali

Thesis (FSSH)--Riphah International University, 2021

Submitted in partial fulfillment for the degree of Master of Science in Management Sciences

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