International marketing (Record no. 42864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131501610 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cznikota, Michael R. |
| -- | Iikka A. Ronkainen |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi |
| Name of publisher | Cengage learning |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 646 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and glossary. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | International marketing |
| -- | Management science |
| Keywords | Export marketing |
| -- | Pricing |
| -- | Pacific Area |
| -- | International business enterprises |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.848 CZI | 82608 | 1 | Books |